Terrified you'll waste 6 months building features no one wants?
Answer 15 questions to get a clear, data-driven plan to validate your idea and build only what users will pay for.
Take this free 3-minute assessment so we can measure and improve three key areas of your launch plan
Market-Fit Clarity
We’ll measure how well your idea truly solves a painful, expensive problem for a specific, paying customer.
'Essential First Product' Scope
We’ll help you identify the one essential feature you need to launch and the 10 you need to cut to avoid wasted effort.
Launch Readiness
We’ll uncover the hidden risks and opportunities in your go-to-market strategy to ensure you’re ready for your first 100 users.
We Don't Just Build Products.
We Engineer Your Launch Success.
We find the ‘sweet spot’ between your idea, your user, and the tech.
👋 Hey, we’re Olu and Patrick. In short, we’ve:
- Spent a combined 20+ years at the intersection of strategy, user experience, and full-stack engineering.
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- Built, scaled, and advised on 30+ software products for clients from global leaders like Huawei to national brands like Telus.
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- Co-created multi-sided platforms like MyJobMatch, boosting operational efficiency by 20%.
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- Engineered community platforms that serve over 30,000 members and increased successful user-to-program matches by 100%.
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We created this assessment to stop founders from building the wrong product.
We've guided these brilliant ideas from a sketch to their first customers:
Your Vision is Ready. Are You?
It only takes 3 minutes to complete.
It’s completely free.
You get immediate, personalized recommendations on how you can improve.
They Began with the Strategy Kick-off
"One Goal's assessment helped us define our core value. We launched an MVP in 8 weeks that signed 100+ sellers."
"We were going to build 10 features. The 'Essential First Product' framework forced us to focus on ONE. It saved us."
"We went from a complex idea to a simple, powerful product that users loved from day one. It all started with their strategy."
Your Questions, Answered
Get answers to your most pressing questions about our MVP Strategy Kick-off and packages.
What is this exactly?
This is a free diagnostic tool. It’s a 15-question assessment designed to pinpoint the exact strengths and weaknesses of your business idea before you spend a dollar on development.
Who is this for?
This is for early-stage founders, innovators, and enterprise teams who have a brilliant idea and want a smart, fast, and capital-efficient way to get to market.
What happens after I get my score?
You will receive a personalized, dynamic results page. This page will show your score, give you 3 custom insights, and (based on your answers) provide a personalized “Next Step.” This could be a free guide, an invite to a group workshop, or the option to book a 1-on-1 “Strategy Kick-off” with our team.
Is this a sales pitch?
No. The assessment and your results are 100% free. Our goal is to provide immense value upfront. If and only if you are a perfect fit for our “Essential First Product” service, we can then discuss if it makes sense to work together.
Don't Waste Another Day Guessing.
Find out if your idea has what it takes. Get Your Free MVP Viability Score.